About Us
Our Story
Through a family history rich in tradition and a commitment to constant innovation, our holding company has always placed customer satisfaction at the heart of our journey. Our heritage is the foundation of our excellence, while our innovative vision guides our future, with one unwavering goal: to provide exceptional experiences that delight our customers at every stage of their journey.
Our vision
Our inclusive vision is to become one of the leading Moroccan and African groups, investing strategically in key sectors to promote sustainable growth, creating a positive impact on the region and fostering innovation.
Our mission is to maximise value creation for our partners, employees and shareholders, by managing and developing a diversified portfolio of companies in various strategic sectors in an efficient and ethical manner.
Our mission
Notre mission est de maximiser la création de valeur pour nos partenaires, nos employés et nos actionnaires, en gérant et en développant un portefeuille diversifié d’entreprises dans divers secteurs stratégiques de manière efficiente et éthique. Nous visons à promouvoir l’excellence opérationnelle, à encourager l’innovation et à contribuer au développement économique et social au Maroc et en Afrique.
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